For founders at any stage who want direct, experienced advice on people and leadership decisions.

Most founders who reach a certain level of success find themselves in the same trap: the business grew, but they grew into it — not above it. Every hire, every conflict, every HR decision still lands on their desk. They know they need to let go. They don't know how. And they can't afford to figure it out alone, slowly, through trial and error, while the business and their energy are both running out. Founder Advisory is private, ongoing mentoring from someone who has built teams, rebuilt businesses, and helped other founders extract themselves from the operational center of their own companies. It is direct, honest, and deeply individual. There is no group, no cohort, no recorded module. Just real work on your specific situation, your specific team, and your specific way of getting in your own way.

Who This Is For

The founder who is the smartest person in every room in their company — and knows that is a problem. The CEO who has tried to delegate and watched it fail, and is no longer sure whether the issue is the team or the way they lead. The business owner who built something real but can feel themselves becoming the ceiling on how far it can grow. Typical profile: founder or CEO, team of 10–50 people, revenue stage where the business is viable but operationally dependent on the founder's personal involvement in people decisions. Industries: IT services, product companies, professional services, agency businesses.

What the Engagement Covers

Every Founder Advisory engagement is built around your specific situation — there is no standard curriculum. The work typically covers three interconnected areas. The first is organizational: mapping where you are the bottleneck, identifying which decisions and processes need to be extracted from you and systematized, and building the structures that allow your team to operate without your constant presence. The second is leadership: developing the management layer below you, calibrating how you hire and evaluate leaders, and building your capacity to lead through others rather than around them. The third is the personal dimension: the mindset patterns, control habits, and founder psychology that make delegation hard even when the systems are in place. This third area is where most advisory work fails to go — and where most of the real leverage is.

Format

Two private sessions per month, 90 minutes each. Asynchronous support between sessions via direct message for time-sensitive decisions and situations. Monthly written summary of focus areas, progress, and next steps. Minimum engagement of 3 months. Continuation by mutual agreement. Maximum of 5 active clients at any time.

How to Apply

Founder Advisory is not promoted broadly and is not available on demand. Prospective clients join a waiting list. Before any engagement begins there is a 45-minute diagnostic conversation to confirm fit — for both sides. If the fit is right and a place is available, we proceed. If not, we are honest about it and often recommend a more appropriate starting point in the Keyperson service line.

Investment

€100 per hour. The rate reflects not just the time but the access — to a practitioner with 20 years of hands-on HR and recruiting experience, a deliberately small client roster, and full attention to your specific situation every session.